SIMPLIFYING THE RETAIL WEB APP

The keys points to that needed to be incorporated included product inventory, shipping, reporting and billing tools.

Understanding the competitive product landscape was a key starting point on this project. I began by researching existing eCommerce solutions, from small 'indie' solutions like Etsy and Shopify to enterprise solutions such as Magneto.

I began out by working on a navigational structure and user work-flow, with sketches and wire frames. The client is a Web development firm, so I had plenty of quick feedback and insight from the developer point of view on how they approached building the backend of an eComm site.

We went through rapid iterations, white-boarding our wireframes, settled on and implemented a design.

This was a much more agile process due to the small team and I was able to quickly create visual designs and share them with the developers, test, iterate and deploy.

Once the front-end marketing site and back-end site tools were completed, I designed a step-by-step guide that's available for anyone to read here.